Zomato launches ‘Pure Veg Mode, Pure Veg Fleet’, CEO steps out for delivery


Online food delivery company Zomato has launched ‘Pure Veg Mode’ and ‘Pure Veg Fleet’ for customers with a 100 per cent vegetarian dietary preference. The announcement was made by Zomato founder and CEO Deepinder Goyal on X (formerly known as Twitter) on Tuesday.

“India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled,” said Goyal.

The founder of the food delivery company mentioned that the service has been launched, keeping in mind the feedback received from vegetarians in the country.

Zomato launches ‘Pure Veg Mode’ and ‘Pure Veg Fleet’.

“To solve for their dietary preferences, we are today, launching a “Pure Veg Mode” along with a “Pure Veg Fleet” on Zomato, for customers who have a 100 per cent vegetarian dietary preference,” said Deepinder Goyal.

The restaurants in the pure veg mode will consist of a list of outlets that only cook and serve vegetarian food.

“Pure Veg Mode will consist of a curation of restaurants that serve only pure vegetarian food, and will exclude all restaurants which serve any non-veg food item,” said Goyal on his X (formerly known as Twitter) account.

Goyal, however, stated that the newly launched service does not discriminate against any religious or political preference. “Please note that this Pure Veg Mode, or the Pure Veg Fleet doesn’t serve or alienate any religious, or political preference,” he said.

The Zomato founder also shared future plans to add more such fleets for specialised needs of the customers.

“In the future, we plan to add more specialised fleets for special customer needs. For example, there’s a special cake delivery fleet coming up with hydraulic balancers which prevent your cake from getting smudged during delivery,” said Goyal. He revealed that the special cake delivery fleet will go live in the next few weeks.

Published On:

Mar 19, 2024

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